Our story
"I put on my dress and the journey begins"
Poupette Giraud, is a free spirit and self taught designer. A Globe trotter from Cannes (France), she has travelled around the world for months on her sailboat and fell madly in love with St Barth when she discovered it. Everybody on the island calls her by her childhood nickname, "Poupette" (petite doll). This is how the Poupette St Barth's adventure started.
Her idea? To bring her dream wardrobe to life so she could share it with other women.
"My life is a rainbow. I define it in color and in sunshine”
"My life is a rainbow. I define it in color and in sunshine”
First boutique opening
at le "Tamarin" restaurant in St Barth
Second boutique opening
in Gustavia, St Barth
The Expansion
US & Europe Market
New flagship concept store in St Barth
First Atelier opening in Bali
Boutiques opening
« La Guérite » beach club, Cannes, France
East Hampton, NY, USA
Market expansion
Greece & Benelux (Distributor)
Second atelier opening in Bali
Boutiques opening
« Shellona » beach club, St Tropez, France
South of Europe development
Boutique opening
Southampton, NY, USA
Paris office & showroom opening
Wholesale distribution
La Rinascente, Milan
Gio Moretti, Milan
+ 101 new wholesale accounts
Boutiques opening
Miami Fashion District
Wholesale distribution
Harrods, London
+ 90 new wholesale accounts
Marketplace
Place des tendances
Launch of our mobile application
Boutiques opening
Mykonos (Nammos Village) Greece opening
Kids wear development
Launch of the French website
Co-branding with Vilebrequin
A brand truly made by a woman for women. The style is distinctly Boho Chic, uniting an expression of freedom with an easy wearing joyful elegance.
A full collection of luxury resort wear since 1995 easily to recognize by the women wearing it. Nowadays, Poupette St Barth is a worldwide brand, distributed in more that 220 points of sale, including its own boutiques - with first flagship opened in Gustavia, St Barth in 2000, but also luxury retailers such as Saks Fith Avenue, digital market places, such as My Theresa.
The essence of the logo is inspired by the exotic perfume of the frangipani in her garden. It symbolizes the new life, beauty and the feminine spirit that she wants to share with her clients.
