Our story

"I put on my dress and the journey begins"

- Poupette

"My life is a rainbow. I define it in color and in sunshine”

- Poupette

"My life is a rainbow. I define it in color and in sunshine”

- Poupette


First boutique opening

at le "Tamarin" restaurant in St Barth


Second boutique opening

in Gustavia, St Barth


The Expansion

US & Europe Market
New flagship concept store in St Barth
First Atelier opening in Bali


Boutiques opening

« La Guérite » beach club, Cannes, France
East Hampton, NY, USA


Market expansion

Greece & Benelux (Distributor)

Second atelier opening in Bali


Boutiques opening

« Shellona » beach club, St Tropez, France
South of Europe development


Boutique opening

Southampton, NY, USA

Paris office & showroom opening

Wholesale distribution
La Rinascente, Milan
Gio Moretti, Milan
+ 101 new wholesale accounts


Boutiques opening

Miami Fashion District

Wholesale distribution
Harrods, London
+ 90 new wholesale accounts
Place des tendances

Launch of our mobile application


Boutiques opening

Mykonos (Nammos Village) Greece opening

Kids wear development

Launch of the French website

Co-branding with Vilebrequin

A brand truly made by a woman for women. The style is distinctly Boho Chic, uniting an expression of freedom with an easy wearing joyful elegance.

A full collection of luxury resort wear since 1995 easily to recognize by the women wearing it. Nowadays, Poupette St Barth is a worldwide brand, distributed in more that 220 points of sale, including its own boutiques - with first flagship opened in Gustavia, St Barth in 2000, but also luxury retailers such as Saks Fith Avenue, digital market places, such as My Theresa.

The essence of the logo is inspired by the exotic perfume of the frangipani in her garden. It symbolizes the new life, beauty and the feminine spirit that she wants to share with her clients.